尚略廣告，是上海知名品牌策劃設(shè)計(jì)公司，上海logo設(shè)計(jì)公司，上海vi設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司，上海畫冊(cè)設(shè)計(jì)公司， 尚略遵從國(guó)際服務(wù)標(biāo)準(zhǔn)，可以為客戶提供從品牌策劃，品牌定位、品牌命名，LOGO設(shè)計(jì)，VI設(shè)計(jì)，包裝設(shè)計(jì)，宣傳畫冊(cè)設(shè)計(jì)，網(wǎng)站設(shè)計(jì)，營(yíng)銷策劃，平面創(chuàng)意廣告設(shè)計(jì)、影視廣告片策劃拍攝、市場(chǎng)推廣等一整套品牌全案策劃服務(wù)。

具體包裝設(shè)計(jì)服務(wù)領(lǐng)域，尚略已在農(nóng)業(yè)農(nóng)產(chǎn)品包裝設(shè)計(jì)，茶葉包裝設(shè)計(jì)，汽配潤(rùn)滑油包裝設(shè)計(jì)，化妝品包裝設(shè)計(jì)，食品飲料包裝設(shè)計(jì)，快消品包裝設(shè)計(jì)，母嬰嬰童包裝設(shè)計(jì)，工業(yè)品包裝設(shè)計(jì)，藥品包裝設(shè)計(jì)等眾多行業(yè)擁有一定設(shè)計(jì)案例和經(jīng)驗(yàn)積淀，

下面，尚略包裝設(shè)計(jì)公司分享分享Summer Garden 夏日花園含酒精飲料包裝設(shè)計(jì)案例及設(shè)計(jì)師的心理歷程。

From a concept project to a project IRL. Designer Edmundas Jankauskas never thought this reality would come true, but after much development this once student has turned this liqueur concept, Summer Garden into a reality.

包裝設(shè)計(jì)師Edmundas Jankauskas從沒(méi)有想過(guò)這個(gè)項(xiàng)目會(huì)從概念變成現(xiàn)實(shí)。但是這個(gè)曾經(jīng)的學(xué)生經(jīng)過(guò)一番努力把這個(gè)酒精飲料的概念實(shí)現(xiàn)了。

Nearly two years ago The Dieline published my concept redesign (then just a student project) "Summer Garden". Since then this project was awarded at A Design Awards and International Design Awards and published on multiple blogs and books. After a long time of continuous development I want to share my happiness with The Dieline community because this concept was updated and is now being mass produced by AS Stumbras.

大概兩年前Dieline網(wǎng)站發(fā)表了那時(shí)還只是學(xué)生項(xiàng)目的包裝設(shè)計(jì)概念“夏日花園”從那時(shí)起，這個(gè)項(xiàng)目被授予了包裝設(shè)計(jì)一個(gè)獎(jiǎng)項(xiàng)和國(guó)際設(shè)計(jì)獎(jiǎng)項(xiàng)，也在各種博客和書籍上面發(fā)表了。經(jīng)過(guò)很長(zhǎng)一段時(shí)間的發(fā)展，設(shè)計(jì)師想要和Dieline分享我的快樂(lè)，因?yàn)檫@個(gè)設(shè)計(jì)概念已經(jīng)更新了，現(xiàn)在已經(jīng)被AS Stumbras進(jìn)行量產(chǎn)了。

Summer Garden is a sweet, fruit flavored liqueur family whose target market is a young generation. Therefore the purpose of this project was to update the design in order to strengthen its unique properties, highlight mild taste and make it more appealing for a younger consumer. Since this liqueur has a rich and expressive color we decided to use no label look. In this way, a stylized graphical fruit becomes the main accent on the label, therefore emphasizing sweetness. The logotype was also updated to give it more identity as well as to make it more playful. For the cap we have used a white matte finish (with some added neutral gray elements) and glossy colored stripe. Those two elements combined help creating a contrast with a bottle yet strengthening the taste of liqueur itself."

夏日花園是有著甜水果味的酒精飲料。目標(biāo)市場(chǎng)是年輕一代。因此這個(gè)項(xiàng)目的目標(biāo)是更新設(shè)計(jì)來(lái)強(qiáng)調(diào)產(chǎn)品的特點(diǎn)，突出它溫和的口味以此讓它對(duì)年輕消費(fèi)者更具吸引力。因?yàn)檫@個(gè)飲料包裝的顏色非常豐富也很有表現(xiàn)力，因此我們決定不使用常規(guī)的標(biāo)簽。這樣一個(gè)程式化的水果圖案成為了包裝上的主角，以此來(lái)強(qiáng)調(diào)飲料的甜度。Logo設(shè)計(jì)也有所變化，顯示的品牌定位更清晰更有趣了。瓶蓋使用的是添加了中灰色元素的白色磨砂表面，高光的彩色線條。這兩者的結(jié)合能夠創(chuàng)造出對(duì)比的效果來(lái)強(qiáng)調(diào)飲料本身的味道。

這是設(shè)計(jì)師最初夏日花園酒精飲料包裝設(shè)計(jì)作品。

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