莫斯科的Unicorn包裝設(shè)計公司為 Kometa礦泉水設(shè)計了全新包裝。Kometa（英語發(fā)音為“彗星”）是俄國生產(chǎn)飲用水的國際品牌。
Unicorn Studio Moscow has created a packaging design for
"КOMETA" spring water. "Комета" (eng.: Comet) is a new Russian brand of drinking
water produced for the domestic and international markets.
包裝設(shè)計公司的目標(biāo)非常明確：包裝必須非常容易識別，也要便于記憶。為了達到這一點，包裝設(shè)計公司選擇了一個簡單的圖像-一顆銀色星星。它的存在就象征著所有:純凈，技術(shù)，太空級別的質(zhì)量，另外它還類似于聞名于世的一個俄國徽章。
"Our objective was clear: package must be instantly recognizable
and easily remembered. To achieve this, we have chosen a simple, minimalistic
image – a silver star. It symbolizes everything at once: pureness, technology,
space-level quality, and in addition, it resembles one of the most well-known
emblems of Russia in the world. "
誰公司選用的這顆星星看上去像莫斯科克林姆林宮外輪廓。這座建于上世紀(jì)50年代之前赫赫有名的建筑物給予我們源源不斷的靈感。這顆星星有著精巧的內(nèi)部結(jié)構(gòu)，里面有很多細節(jié)排列。盡管如此，整個設(shè)計看上去還是非常簡潔。即使你不會立刻記住這個名字，“Kometa”的Logo也會很容易記憶和辨認。這個產(chǎn)品可以如此總結(jié)：“買一瓶有一顆星星的水”。這足以把產(chǎn)品和其他在貨架上的競爭者區(qū)分出來。
"Our star visually looks like the stars of Moscow
Kremlin towers. These illustrious design objects built in the first half of the
twentieth century have always inspired us. Our star has an elaborate internal
structure, filled with an array of details, but despite this, the label looks
concise. "Комета" logo is easy to remember and recognize, even if you
do not memorize the name immediately. This product can be described in one
sentence: "Buy water in a bottle with a silver star" and this
distinguishes the product from it is competitors on the store shelf."
但是如何把星星的形象和產(chǎn)品名“Kometa”聯(lián)系起來呢？彗星不應(yīng)該有個尾巴嗎？在這個案例中，它以一種不常見的角度 - 我們的彗星正對著觀賞者飛來，所以只能看到有火花的光暈。
"But how is the star image connected with the name "Комета",
should not a comet have a tail? In our case, it is just an unusual perspective -
our comet flies face forward to the viewer, it is shining tail is only visible
as a halo of sparks.
太空的主題繼續(xù)在瓶身中體現(xiàn)。設(shè)計公司使用的是能讓我們想起無盡太空的深藍色塑料瓶。
Space theme is continued in the design of the bottle, for which we chose
plastic in saturated dark blue shade, that reminds us of the color of deep
space.
最終，設(shè)計的風(fēng)格可以稱之為“復(fù)古未來主義”：它不是現(xiàn)代的高科技，而是象征著在過去太空探索是人類浪漫夢想的復(fù)古科學(xué)構(gòu)想。這是一個簡單的設(shè)計-和星光一樣純凈。
As a result, we have a style that can be called
"retro-futurism": it is not a modern high-tech, but rather retro science
fiction, which refers to the past era when space exploration was a romantic
dream of mankind. It is a simple design – pure as starlight."
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