尚略廣告公司，上海品牌設(shè)計(jì)公司，上海包裝設(shè)計(jì)公司設(shè)計(jì)部分享一個日本四國的一個傳統(tǒng)節(jié)日視覺形象設(shè)計(jì)和節(jié)日禮品包裝設(shè)計(jì)案例。

在這個傳統(tǒng)的秋天節(jié)日期間，超過100人聚集在一起，扛起大約兩頓重的，裝飾著黃金的“taikodai”在城鎮(zhèn)的街道上游行。2016年對于這個節(jié)日來說是特殊的一年。因?yàn)橄笳髦?jié)日精神的Taiko鼓在20年中第一次被替換了。為了跟上這個積極的變化，品牌設(shè)計(jì)公司被安排來為此做設(shè)計(jì)。設(shè)計(jì)從分析Taiko鼓的材料做起，尤其對鼓結(jié)構(gòu)的重要組成部分-鉚釘非常關(guān)注。鉚釘對鼓的聲音起著決定性作用，它在生產(chǎn)過程中必須嚴(yán)加管理。節(jié)日視覺圖形設(shè)計(jì)中使用了150個鉚釘，這個數(shù)字和真正的Taiko鼓上面鉚釘?shù)臄?shù)量一模一樣。這樣可以創(chuàng)造出適合節(jié)日定位的設(shè)計(jì)作品。

字體方面，品牌設(shè)計(jì)公司從年輕的書法藝術(shù)家Mami那里借鑒了她的靈感。她的作品在日本以及國外都非常知名。這次新的融合非常成功。Mami大膽且精致的字體用不同的方式得以表現(xiàn)。

節(jié)日禮品是今治毛巾，產(chǎn)于本地的高檔禮物，它是高級毛巾的代名詞。原材料使用高級蘇比馬棉花和特級美國棉，這種毛巾使用了添加酵母的自然方式來漂白，這些給毛巾打上了生態(tài)環(huán)保的標(biāo)記。使用了日本傳統(tǒng)kiribako泡桐盒子，包裝設(shè)計(jì)公司給出了一個提議 - 融合傳統(tǒng)和創(chuàng)意的極簡包裝設(shè)計(jì)。

最終設(shè)計(jì)公司在工匠精神，傳統(tǒng)文化和現(xiàn)代性中尋找到一種平衡，目的是用現(xiàn)代的設(shè)計(jì)來為傳統(tǒng)日本文化做創(chuàng)意性改變。

We carried out visual design for a traditional festival in Shikoku, Japan.During this traditional Autumn festival, a crowd of over 100 people carry an gold ornamented "taikodai" weighing around 2 tons through the streets of the town. 2016 marked a special year for the ceremony as for the first time in 20 years the taiko drum, believed to house the spirit of the festival, was to be replaced. We were therefore commissioned to make a design in keeping with this auspicious occasion.

We therefore set about analyzing the materials necessary to construct the drum, paying particular attention to the rivets which would be essential for the drum''s structure. The riveting, with determines the sound of the drum, was carried out with great care, and under close supervision. Our graphic design used the same number of rivets as an actual taiko drum, 150, in order to create a piece with an identity befitting of the ceremony.

For the calligraphy, we borrowed the energy and passion of young calligraphy artist, Mami, whose work has been celebrated both in Japan and abroad. This new collaboration proved fruitful, and Mami‘s bold yet delicate characters can be seen in several features.

Imabari towels are a luxury gift item produced in the region which have become a byword for high-grade towels. Made using premium supima cotton, the highest grade of high-grade American cottons, the towels are bleached using a natural method involving yeast, which earns them an ecological mark. Using traditional Japanese "kiribako" paulownia boxes, we created a novel, minimalist packaging design that synthesizes tradition and innovation.

We maintained a balance between craftsmanship, traditional culture and modernity, aiming to innovate on traditional Japanese culture using modern design.

尚略上海品牌策劃設(shè)計(jì)公司快速導(dǎo)航：