The health and beauty market is worth over ￡17 billion in the UK alone. With an increasing number of companies seeking to gain a foothold, brand differentiation is a key to success in this competitive sector.

僅僅在英國，健康美容市場的市值就超過了170億歐元。越來越多的公司希望能在這個行業(yè)扎穩(wěn)腳步，品牌識別度起著至關(guān)重要的因素。

Nuriss Skincare and Wellness – a respected skincare treatment centre in London – approached Parker Design to develop a variety of beauty marketing collateral to showcase its unique products and services. Looking for a clean and sophisticated design, the company wanted to stand out from competitors and emphasise its commitment to patient health and wellbeing.

Nuriss皮膚護理中心---一家在倫敦非常知名的皮膚治療中心，求助于Parker設(shè)計來開發(fā)美容市場營銷宣傳畫冊物料來展示他們獨特的產(chǎn)品和服務(wù)。這家公司希望用簡潔但又富有意義的畫冊設(shè)計從競爭對手中脫穎而出，同時強調(diào)他們對病人健康的承諾。

To address the brief, we created a series of innovative design concepts that highlighted the brand as a trusted skincare clinic. A vibrant aqua blue was selected for the main colour palette by our designers to perfectly complement the silver tones of the existing logo.

為了強調(diào)簡潔這一理念，宣傳畫冊設(shè)計公司給出了一系列新奇的設(shè)計，這些畫冊設(shè)計強調(diào)品牌是一個值得信賴的皮膚護理診所。主體色選擇的是富有活力的水綠色，來彌補品牌Logo上的的金色色系。

We developed a feature curve for the beauty marketing collateral, which appeared on everything from the appointment folders and treatment cards to patient record covers. This detail created consistency among the materials and gave them a unique look that effectively introduced clients to the clinic’s services.

設(shè)計公司還在市場營銷宣傳物料資料中設(shè)計了一個獨特的曲線，這個曲線出現(xiàn)在所有的地方，包括預(yù)約文件夾，治療卡，病例記錄封面。它在所有的資料中創(chuàng)造出一種連續(xù)性。這樣，在向客戶介紹診所服務(wù)的時候給他們留下一種特別的印象。

Our designers also selected a range of photography that customers could identify with and suited the beauty marketing collateral’s fresh, modern look. These images featured healthy, athletic individuals, complementing our client’s focus on the wellbeing of their patients and strengthening their position in the health and beauty market.

設(shè)計師也選擇了一系列消費者能夠識別的圖片，來和美容市場營銷的清新，時尚的外觀相協(xié)調(diào)。這些圖片以健康，運動人群類為主，進一步補充客戶對于患者健康的強調(diào)，也突出了品牌健康美容行業(yè)的屬性。

In addition to creating a one-of-a-kind design that reflected the client’s brand, we wanted to ensure that the materials could be used as a versatile marketing tool. The appealing folders can be customised with treatment cards and information to fit the needs of individual patients, or used as an information pack for beauty exhibitions.

除了營造獨一無二的品牌形象之外，畫冊設(shè)計公司也要保證這些資料也能夠被廣泛地用于市場推廣。富有吸引力的文件夾可以定制做出治療卡和信息卡來滿足不同病人的需要，或者用作美容展覽的資料袋。

Parker Design oversaw every stage of the beauty marketing collateral’s production and worked with our dedicated print supplier to achieve the high-quality finish that the client desired. Over 10,000 folders and treatment cards were printed onto high quality stock with a gloss laminate cover to give the collateral increased weight and durability. Nuriss Skincare and Wellness was thrilled with the final product, as well as the attention to detail and creativity we provided throughout the design process.

畫冊設(shè)計公司預(yù)知了美容市場營銷制作的每個階段。為了達到客戶所預(yù)期的高品質(zhì)，我們和非常專業(yè)的印刷供應(yīng)商合作。用質(zhì)量非常優(yōu)良的貨品印刷了超過一萬個文件夾和治療卡，也使用了高光層壓材料來增加重量和耐用性。Nuriss皮膚護理中心對最終產(chǎn)品相當滿意。而對于細節(jié)的投入和整個畫冊設(shè)計過程中的創(chuàng)新都得到了客戶的首肯。

尚略廣告，是上海知名品牌策劃設(shè)計公司，上海畫冊設(shè)計公司， 尚略廣告遵從國際服務(wù)標準，可以為客戶提供從品牌策劃，品牌定位、品牌命名，標志LOGO設(shè)計，VI設(shè)計，包裝設(shè)計，宣傳畫冊設(shè)計，網(wǎng)站設(shè)計，營銷策劃，平面創(chuàng)意廣告設(shè)計、影視廣告片策劃拍攝、市場推廣等一整套品牌全案策劃服務(wù)。尚略已在農(nóng)業(yè)農(nóng)產(chǎn)品、母嬰嬰童、服飾化妝品、汽配潤滑油汽車后市場、食品飲料、藥品保健品、工業(yè)品等行業(yè)客戶口碑和知名度。