Annual report design can make a significant difference in an audience’s perception of a company. An annual report is one of the most credible ways to get corporate messages and ethos across. And they’re vital when a company needs to communicate a new business direction.

企業(yè)年度報告畫冊設(shè)計對消費(fèi)者了解企業(yè)有至關(guān)重要的影響。企業(yè)年度報告是了解企業(yè)信息和企業(yè)文化的最重要的途徑之一。當(dāng)一個公司發(fā)展新的商業(yè)方向時，年度報告就顯得格外重要了。

Dee Valley Water – who supplies water to hundreds of thousands of customers in North Wales and North West England – asked us to design an annual report to be shared with their investors in the City. Our client is listed in the Stock Exchange, so due to tight regulations in the financial market, we had to deliver on a specific date, with no room for manoeuvre.

Dee Valley Water - 一家為北威爾士和英國西南部的千千萬萬民眾提供水的企業(yè)，請求我們畫冊設(shè)計公司來設(shè)計年度報告。這個報告需要提交給投資者?？蛻羰巧鲜泄?。由于金融市場上嚴(yán)格的監(jiān)管，最終提交時間是固定的，完全沒有商量的余地。

In line with their new vision, we revitalised their branding and presented the information in a way that really signalled the shift in the company.

為了符合客戶公司新的愿景，設(shè)計公司為品牌注入了新的活力。在展示信息的方式上強(qiáng)調(diào)了公司的轉(zhuǎn)型。

One of the main elements of the refreshed annual report design was the inclusion of powerful photography showing the Dee Valley Water staff at work – a clear reflection of the importance the company places on the people that underpin it. The editorial style images also included ‘real’ people from the communities the company supports.

全新的年度報告中一個很重要的元素是包含了大量Dee Valley Water員工在工作的圖片，以此來反映出公司對于基層工作人員的重視程度。社論風(fēng)格的圖片中也包含了公司服務(wù)的社區(qū)中真實的人。

The fresh and clean design with bright colours gives the report a current feel whilst supporting our client’s vision for the future, to both shareholders and staff.

清新干凈又色彩明亮的設(shè)計賦予報告時尚的感覺，但又能展示出客戶對投資者和員工未來的承諾。

The annual report is split into two sections: company information and financial reports. The first section is filled with infographics and fresh photography to help the reader navigate through the vast amount of information. Thanks to skilful artwork, the second section is clearly laid out to allow investors to focus on the reported data.

年度報告被分成兩部分：公司信息和財務(wù)報告。第一部分放置了大量圖表和清晰的照片來幫助讀者在大量的信息中找到方向。有了靈活的插圖，第二部分也足以清楚讓投資者來集中在報告數(shù)據(jù)上。

Designing this annual report allowed to maximise not only our design and artwork skills, but also project management and print buying expertise.Our client provided us with a large amount of images and data, including regular updates on vital financial information, so we had to ensure flawless management of the constant flow of information.

設(shè)計這個年度報告，我們不止在設(shè)計上發(fā)揮出最大的能力，在項目管理和印刷品采購上也同樣不遺余力?？蛻籼峁┝舜罅康膱D像和數(shù)據(jù)給我們，包括關(guān)鍵財務(wù)數(shù)據(jù)的定期更新。這樣保證了完美的實時數(shù)據(jù)流管理。

We carefully selected and tested different types of paper and printing specifications to find the perfect match for our client’s goals. The paper we chose has an offset, environmental feel to it, and contributes to the annual report being a piece of design and information everybody can identify with and wants to own. All this whilst maintaining the highest standards in design and tight time management skills.

為了完美匹配客戶需求，報高畫冊設(shè)計公司仔細(xì)甄選并測試了不同類型的紙張和印刷方法。紙張有一種緩解環(huán)境的感覺，也使年度報告成為一種人人都能辨識和想要擁有的設(shè)計和信息冊。滿足以上的同時設(shè)計公司也需要保持設(shè)計的最高水準(zhǔn)和緊迫時間管理技巧。

This annual report demonstrates that skilful design can turn the most factual information into something that highlights deeply reflective company values.

這個年度報告表明了高超的報高畫冊設(shè)計能夠把冷冰冰的事實信息變成強(qiáng)調(diào)公司價值的東西。

Our client was delighted with the result: “Our experience of working with Parker Design was excellent from start to finish. From the outset, Parker were proactive in suggesting design ideas and responded to our requests efficiently, offering a friendly and effective service throughout the process and ensuring that we met our publishing and print deadlines. We were very pleased with the high-quality end product and received positive feedback on the report from our Board members. We would not hesitate to work with Parker again in the future.”

客戶對結(jié)果非常滿意，和畫冊設(shè)計公司合作從始至終都非常愉快。從最開始，Parker設(shè)計就非常主動地給出設(shè)計建議，回復(fù)設(shè)計要求時也很及時，在整個過程中提供了友善又高效的服務(wù)，使得我們能夠如期完成發(fā)布和印刷。我們對高品質(zhì)的最終產(chǎn)品非常滿意，也從董事會那里收到了關(guān)于年度報告的積極反饋。

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